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About
I’m a content specialist working across editorial, website content, social and partnerships, with experience spanning both DTC and B2B brands.
I focus on creating clear, considered content that supports brand credibility and long-term commercial goals.
Over the past 5+ years, I’ve authored and optimised content across websites, blogs, magazines, and social channels, often owning projects end-to-end from planning through to delivery. My work is editorial-led, audience-first, and grounded in commercial awareness, with a strong instinct for capitalising on short-term trends without losing sight of long-term strategy.

250+
Webpages written or optimised
200+
Editorial pieces authored or optimised
5+
Years working across content, editorial & social
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