Colourway & Product Launches

CAMPAIGN TYPE

Colourway launch (Sage) & product launches (Louise tunic, Clara tunic & Ivy trouser).

MY ROLE
Content & editorial owner.

CHANNELS I WORKED ON

Website, blog, organic social, paid social.

2024

104k+

Customers reached

ROI

Targets exceeded

5 Products launched

Product education

Blog and onsite content to introduce new launches while highlighting product USPs, driving customer understanding beyond launch announcements.

Sensory storytelling

Messaging and imagery adapted across product drops to maintain a cohesive brand narrative while responding to seasonal context.

Channel-aware content

Content designed to support organic social, onsite journeys, and wider campaign activity without over-reliance on any single channel.

The Challenge

Launching new products and colourways across multiple seasons required clear, consistent messaging to build awareness and demand, while navigating shifting timelines and varying channel performance.

The Opportunity

Excite customers with new colourway rollout using updated photoshoot images and a refreshed brand identity.

My role & ownership

Owned editorial and blog content for product launches
Wrote and optimised onsite copy for product and collection pages
Planned and created organic social launch content
Supported campaign activity with consistent, audience-led messaging.

Overall

This case study demonstrates my ability to support product launches through clear editorial thinking and consistent messaging that balances awareness, education, and commercial intent.