Seasonal Campaign: Christmas Gifting

CAMPAIGN TYPE

ROLE
Content & editorial owner.

CHANNELS I WORKED ON

Website, landing pages, organic social, and paid social.

83k+

Content sessions during peak Q4 period

Up to 3.6

Actions per session on editorial content

7.0 ROI achieved, exceeding target

The Challenge

The Christmas trading period required content that could support gifting decisions across multiple product categories, delivery cut-offs, and stock changes, while maintaining brand tone and urgency in a highly competitive retail window.

Phased content planning

Content was structured across three phases to support pre-Black Friday engagement, peak gifting, and late-stage restocks.

Gift-led storytelling

Messaging focused on comfort, sustainability, and thoughtful gifting to support emotional purchase decisions.

Urgency through onsite

Landing pages and messaging were adapted to reinforce delivery incentives and restocks as key conversion drivers.

My role & ownership

Refreshed category page copy for the winter months
Wrote and optimised campaign messaging across phases
Created and planned organic social content to support gifting and urgency
Adapted content in response to stock changes and delivery incentives

Overall

This campaign demonstrates my ability to plan and adapt content across seasonal phases, supporting gifting behaviour, urgency, and commercial performance through editorial-led onsite and organic content.